Social Listening - Rise Of The UFC The idea I decided to go with is the UFC, a new upcoming sports entertainment that has been gaining much popularity. The UFC will post its upcoming fights or news about anything that has to do with the UFC on all of its social media. Right now the UFC has over 30 million followers on Instagram. The UFC is so good at using its social platforms to get new viewers also I like how they use their Instagram to show previews of fights or fighters giving interviews it gives you a lot of content and they use Instagram to show the UFC cards/fights but in general they are good at utilizing their social platforms. The UFC has had a major increase in viewers between the ages of 18 and 44 the sport has been increasing its younger audience which is impressive since Gen Zers between the ages of 13 and 25 found that 33 percent t of them do not watch live sporting events. The UFC's target audience is teens adults and MMA fans but not only do they target the cate
